Starting a direct mail campaign with poor preparation
is perhaps the most common of all mistakes.
Here is a checklist of questions you should
ask yourself before starting a direct mail campaign
Don't put 100% of your time and effort into lead generation mailing and 0% into follow-up, as so many mailers do. Remember, your ultimate aim is to sell and keep selling - not mail distribution.
- Newsletter on Business Opportunties from India and Abroad
Vol: 3, Issue 34
December 12' 2002