Source: World Bank
Relationships & Communication
. Although Hungarians are transactional and do not require long-standing personal relationships in order to conduct business, being introduced by someone they know and trust can often help
. Hungarians pride themselves on using proper etiquette in all situations and expect others to do the same.
. Socializing is an important part of the relationship building process.
. Expect many invitations to dinner or cultural events. If you have the time, reciprocate invitations.
. Hungarians prefer face-to-face meetings rather than more impersonal vehicles of communication such as letters.
. Hungarians are emotive speakers who say what they think and expect you to do the same.
. They do not like euphemisms or vague statements.
. Hungarians often use stories, anecdotes, and jokes to prove their points.
. Hungarians are suspicious of people who are reticent and not willing to share their innermost thoughts.
. Hungarians view eye contact as indicative of sincerity and believe that people who cannot look them in the eye while speaking have something to hide.
Business Meeting Etiquette
. Appointments are necessary and should be made 2 in advance in writing.
. It is often difficult to schedule meetings on Friday afternoon or from mid July to mid August. Also avoid scheduling meetings from mid December to mid January.
. Punctuality for all social situations is taken extremely seriously. If you expect to be delayed, telephone immediately and offer an explanation. It is considered extremely rude to cancel a meeting at the last minute and could ruin your business relationship.
. Initial meetings are scheduled to get to know each other and for your Hungarian colleagues to determine if you are trustworthy.
. Expect some small talk and getting-to-know-you conversation before business is discussed. Do not move the conversation to business yourself.
. Do not remove your suit jacket without asking permission.
. If you have an agenda, it may be used as a springboard to further discussion and not followed item by item.
Business Negotiating Etiquette
. Business is conducted slowly.
. Deals in Hungary cannot be finalized without a lot of eating, drinking and entertaining.
. Hungarians are very detail-oriented and want to understand everything before reaching an agreement.
. Contracts should be clear and concise.
. Contracts function as statements of intent. It is expected that if circumstances change, the contract will accommodate the revised conditions.
. Hungarians are skilled negotiators.
. Avoid confrontational behaviour or high-pressure sales tactics.
. Business dress is formal and conservative.
. Men should wear dark business suits with a white shirt and tie.
. Women should wear either business suits or elegant dresses, complimented with good quality accessories.
. Jeans are standard casual wear. Shorts are uncommon in the city.
. Business wear is appropriate for all formal occasions.
. Business cards are exchanged without formal ritual.
. Have one side of your card translated into Hungarian.
. The Hungarian side should list your surname before your first name, Hungarian style.
. Include any advanced university degrees on your business card.
. Include the founding date of your company on the card.
With rare exceptions, the opening hours, or of any concern are posted on the front door; means 'open' and 'closed'.