Doing
Business in Germany
- Long lead times are expected generally and it is not appropriate
to request appointments from large organisations at short
notice.
- Don't assume English language skills. Export managers will
be able to cope, but the level of language ability in Germany
is not that of Scandinavia or the Benelux, although better
than France, Italy and Spain. All products should be labelled
in German.
- Cars are the most popular means of transport and Germany's
famous highway system is extensive. The condition of roads
in eastern Germany may still not reach western German standards,
but they are no barrier to traveling.
- Geographic distances are relatively short but as Germany
is much more densely populated than its European neighbors,
it may take a little longer to travel the same distance in
the FRG than it may take in France or Scandinavia. Especially
the industrial and commercial centers in the Rhine-Main (Frankfurt)
and Rhine-Ruhr areas are densely populated and heavily industrialized,
and business travelers are well advised to plan on timely
departures to reach their destination in time. Train and air
travel are also efficient means of travel, with timely and
comprehensive connections between all major and many minor
cities throughout both eastern and western Germany.
Travel Considerations
Visas
EU citizens can enter on an official identity card. Americans,
Australians, Canadians, New Zealanders and Japanese just need
a valid passport (no visa). Except for people from a handful
of other European countries, everyone else must have a visa.
Approx. Cost for Visitors
Budget meal: US$ 5 - 10
Mid-range restaurant: US$ 15 - 30
Budget hotel: US$ 20 - 40
Mid-range hotel: US$ 50 - 100 (Double)
Other Travel Considerations
- With the monetary restructuring caused by reunification
now easing, inflation has fallen and the Deutschmark is relatively
stable against most other European currencies. - It's easy
to spend lots of money in Germany. If you've got some sort
of rail pass and restrict yourself to cheap takeaways and
preparation of your own food, it's possible to get by on less
than US$50 a day. Those with more capacious wallets, wishing
to eat at restaurants most days, to travel freely by public
transport and to stay in hotels with fluffy duvets should
count on dropping at least US$100 a day.
- All the major international brands of plastic - MasterCard,
Visa and American Express - are recognized but not yet widely
accepted, except at major hotels, gas stations and department
stores. Don't assume that you'll be able to use your card
to pay for meals. ATMs are ubiquitous throughout Germany and
you should have no problem accessing your credit or debit
account back home. Foreign currency can be exchanged at banks
and special exchange shops in large towns.
- Tips are not normally given or expected, but a customer
can tip for excellent service.
General Business Hours
Office hours are generally from 08:00 - 17:00 hrs from Monday
to Thursday.
Most businesses close early on Fridays and it is difficult
to arrange
appointments on Friday afternoons. Banking hours are generally
9:00 - 13:00
and 14:30 - 16:30 from Monday to Friday. Some large shops
are open from
09:00 - 20:00 hrs five days a week and until 16:00 hrs on
Saturday afternoons.
All shops are generally closed on Sundays.
Usual Holidays and Festivals
January 1 New Years Day
January 6 Epiphany (Holy Three Kings Day)
April 2 Good Friday
April 5 Easter Monday
May 1 German Labor Day
May 13 Ascension Day
June 6 Corpus Christi Day
August 15 Assumption Day
October 3 Day of German Unity
October 31 Reformation Day
November 1 All Saints Day
November 18 Repentance Day
December 25 Christmas
December 26 Second Christmas Day
The above may apply selectively to some states.
Some Useful Sources of Information
Markets and Sectors
http://tradeport.org/ts/countries/germany/sectors.html
http://www.wirtschaft-online.de/um/in.html
Market Access
http://www.tradeport.org/ts/countries/germany/market.html
http://www.germany-info.org/nf_gic/index_business_economy.html
Investment Climate
http://www.tradeport.org/ts/countries/germany/climate.html
Online Business Contacts IDMNET.net - Database and
marketplace with
companies from Germany and Switzerland
http://www.idmnet.net/
German-Business-Net
http://www.german-business.de/
German Customs
http://www.zollkriminalamt.de/gb/index.htm