Trade Point b2b portal and India directory for Manufacturers, exporters, importers, buyers, sellers, import export agents and distributors InfoBanc - Gateway to overseas markets and reliable source of information on export import trade
You can Advertise here
Home Buyers Markets Agent/Distributors Directory Resources Logistics Services Faq Join
Choose your language : English   Arabic  Chinese  French  German  Hindi   Italian  Japanese   Korean   Portuguese   Russian   Spanish 
 Home > Resources > You are here [Site Map
Beyond Basics Key success factors
Overview
Home Page
Navigation
Search Engine Submission
Visitor Statistics
e-Commerce Opportunity in Foreign Trade

Introduction

So you have a web-site - a window of opportunity for your company at last ! You have spent good money on web-site development, still more money in promoting it and now know that people do visit your site as the counter keep on increasing. But exactly how many NEW visitors are you getting everyday, how many visitors come back later, what are the prime sources of traffic to your site - search engine ? advertisement ? e-mails ? The bottomline - do you understand your visitors ?

You may remain oblivious of these facts, but knowing them will definitely help you understand the situation at ground level and take effective steps to channelise your money and effort at right direction. The issues at hand are:
  • How to quantify traffic
  • Benchmark your performance
  • Take corrective measure, if necessary
  • Monitor performance daily

    The first issue is to identify the standard or widely accepted performance parameters. The basic parameters are:

    Hits

    A "hit" is a request for a file to the server. Let's say, for example, that you have a page that has five graphics on it. This means, this page is made up of 6 files - one plain text ascii file containing the html code for the page and 5 additional graphics files in .gif, .jpg or any other file format. If your site has audio or video clippings, that again adds to number of files.

    When a visitor asks for this page, the server receives six requests or six 'Hits'.

    Hit obviously can not be a real indicator of traffic or site performance as it creates an inflated report of site traffic. If I could report hits alone, I could create graphics-filled pages and report numbers into the tens of millions.

  • Page View or Impression

    This is a listing of how many times the page (with all associated files) has been seen by a visitor. A visitor may visit a page three times in the course of surfing the site and it will be reported as 3 page views. However, reloads are generally excluded from page views. Taking our above example, traffic statistics for this visitor is - 3 page views and 18 hits.

    Unique or Visitor

    Unique, as the name implies, is the number of individual people coming into the site in a day. A visitor once logs into your site will be regarded as one unique, no matter how many pages he visits or how many times he comes back within the same day. For our above example, the traffic statistics of the visitor is - one unique, 3 page views and 18 hits.

    Performance Parameters for Benchmarking

    You can do a variety of analysis using above and a few other parameters. For example, uniques and page views per month, most visited pages, path taken by visitors within your site, time spent, repeat visits, entry page, exit page, depth of page views per visitor etc. These analyses and benchmarking will reveal if your server is fast enough, whether your navigation scheme needs a fresh look or contents need more updates !

    How to collect these statistics ?

    If you have your own site (your domain name), your server administrator will provide a logfile containing basic traffic data. With a special software you can analyse the logfile and create traffic statistics.

    Members of The Great Indian Bazaar can view over 200 different statistics about their web-site traffic. Each web-site at our server gets a feature reach control panel for administering the site. The Control Panel contains popular website traffic statistics generators like Webalizer, Analog, AWStats etc.

    The other option is to go for a third party monitoring. There are few companies that provide excellent data and statistical analysis of your web-site traffic in real time. However, it may mean giving out your traffic statistics to outsiders - which may not be advisable for some applications


    Business Tools
    Sponsored Industry Verticals
    Resources
    Business Directory
    Buyers
    Import Trade Leads
    Agents and Distributors
    Sell Trade Leads
    Indian Tenders
    Global Tenders
    Market Research Reports
    Importer Search
    Animal Feed
    Apparel
    Automotive Hose
    Auto Spare Parts
    Basmati Rice
    Bathroom Fittings
    Bridal Lehngas
    Coirmats
    Edible Salt
    Exotic Indian Spices
    Fruits Vegetable
    Glass Bongs
    Granite & Marble
    Hand Made Jewelry
    Handtools Exporters
    Home Furnishing Textiles
    India Saree Shop
    Leather Bags
    Leather Handbags
    Medical Diagnostic Kits
    Metal Castings
    Organic Food
    Organic Honey
    Radiator Fans
    Scarves Shawls
    School Supply
    Great Indian Bazaar
    Vanik.com
    Blogs
    Business News
    Trade Fairs
    Embassy Directory
    Country Profiles
    Logistics
    Export Imprt Data
    B2B Bazaar
    Overseas Retailers
    E-Commerce Articles
    About Us |   Help |   Join |   Advertisement | Suggestion |   Terms & Conditions | Privacy Policy |   Contact Us
    All rights reserved.Copyright © 1997 - 2010 Ace InfoBanc Private Limited