What is banner
advertising ?
A banner is a small file containing static or animated images and text,
'hot-linked' to advertiser's web-site. The image and text in the banner
is called 'creative'. Like print or TV ads - banners convey a promotional
message to visitors surfing a site, helping advertiser build his/her
brand in the cyberspace. Unlike TV and print advertising - Internet
advertising is usually highly targetted at defined user-groups.
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How does banner
advertising work ?
We display your banner ad at The Great Indian Bazaar and its associated
sites, where it can be seen by all visitors. Like Newspaper and TV advertisements,
such continuous exposure to your promotional message build a brand image
in visitors' mind. If a visitor is interested in your product or service,
he/she clicks on your banner and is transferred automatically to your
site where you can tell them more, and hopefully, get them to make a
purchase. So, banners not only help you build brands but also get traffic
to your website and help you acquire new customers.
With over 250,000 unique visitors surfing The Great Indian Bazaar
and posting over 15,000 trade inquiries every month - we ensure
highly targetted business traffic to your site that is sure to translate
into increased sales and long term gain for your company.
We sell you advertising space on our site(s) on the basis of number
of times your banner is seen (a measurement called CPM) or for a length
of time at select location. In first case - you pay for number of times
your banner is seen (statistics monitored by standard software), in
second case, you pay for a time interval (just like print media) irrespective
of number of times your banner is seen. You decide what suits your media
budget best.
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What does CPM mean
CPM refers to cost per thousand (wondering what the M stands for ? Well,
M stands for Mille, and is the Roman numeral used to represent 1000).
CPM is commonly used by the advertising industry to describe how many
people have viewed the banner ad (ad view) or received an "impression"
by seeing the ad. In other words, this is the price an advertiser pays
for displaying his/her banner 1,000 times.
For example, if a site charges US$ 9 per CPM - for $450 you'll get ($450
/ $9 CPM * 1000 ad views ) = 50,000 ad banners views for that ad size.
If percentage of click throughs is 2 - 4%, you can expect ~ 1000 - 2000
new customers visiting your site apart from brand building.
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What does "click-through"
mean
When someone gets interested in the promotional message of your banner,
he/she clicks on it to learn more and is automatically transported to
your website. Every time someone clicks on your banner, it is called
a "click- through," and the "click-through rate" is expressed either
in per cent or clicks per thousand.
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Where does my banner
show-up ?
You decide the size and position of your baner ad. Your banner appears
randomly throughout The Great Indian Bazaar site and/or its associated
sites till the number of ad views you have bought is exhausted. Our
banner-serving program allows us to spread your banner ad "deliveries"
throughout the site and mix them with banners from our other advertisers.
You can request to have your banner shown in a certain web page that
suits your special promotional requirements by paying extra charges.
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How can I find
out how well my banner is working?
Our international standard ad tracking software keeps track of the times
your banner is viewed, the number of click-throughs, and the click through
rate, and make them available to you. At the end of the advertising
period - we send you a report and an invoice
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What kind of click-through
rate should I expect?
The Great Indian Bazaar attracts whole range of professionals involved
in all segments of International business - buyers, sellers, manufacturers,
local suppliers, retailers, wholesalers, agents, distributors, logistics
and other service providers. You can expect a 1% to 2% click-through
rate, or higher if your banner is very compelling. It all depends on
your banner's message and catchiness.
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How can I get a
higher click-through rate?
We also allow advertisers to "own" one of our Web pages where their
banner shows exclusively.
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Why are some CPM
rates higher than others?
Typical rates range from $5 CPM to $50 CPM depending upon how targetted
is the site. For sites with very general audiences - CPM rate is around
USD 5. The more targeted the site, the better match between the visitors
and the advertiser's product, the higher the rate. Not only is the click-through
rate likely to be higher, but also the percentage of sales you make
is likely to be higher.
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What size banner
can I use?
We use standard size banners - please see 'Advertisement Options' for
details. The most popular size is 468 x 60 pixels at the top of a page.
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What do you charge
to prepare a banner for us?
We charge about $150 per banner if you already have the concept with
some simple animation of text, etc. If you want someone to develope
the concept for you and produce the banner, expect to pay $500 - $1,500.
If you wish, we can refer you to firms which produce excellent "creatives"
as their core business.
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Can I advertise
my porno site?
No.
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Can I advertise
my cookbook on your site?
Yes
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Do you cooperate
with ad agencies and media buyers?
Yes. Of course, the word "cooperate" really means: Will you allow an
ad agency to pay 15% less for bringing their client to you? We like
to work with ad agencies, since once they learn about our site, they
may bring other customers. We also recommend that you consider working
through an ad agency, since you have nothing to lose (it's our 15%,
not yours). Of course, if you have a small budget, an ad agency probably
won't be able to serve your needs, but we'll be happy to work with you.
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Can you serve banners
through third parties?
No
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Can you serve HTML
and Java ads?
Yes, so long as they are within our banner file size maximum of 12K.
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What's the next
step?
Why don't you begin by purchasing 15,000 or 20,000 banner ad impression
on our sites and see how it works for you. You can e-mail us or pick
up the phone and call us at 91-11-26961886 / 26866235, Monday to Saturday,
9 am to 6 pm IST. We look forward to helping you make your business
a success.
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