The Number One reason is to add credibility to your business. When you have a web site you ARE a business owner. Very few people will ever view your Internet Business as serious without your willingness to take this step to present yourself as a professional. It all boils down to this: "If you are not willing to invest a few dollars in your own business, How serious can you really be?"

You are anonymous In the virtual world of cyberspace, often the only way your customer can evaluate you is your web-site / e-mail / communication style. These are your faces to the world - and these must inspire sufficient confidence in your customer to transact business with you or at least take you seriously. This is a marked difference from traditional business and you should be aware of this feature of e-commerce.

Your Internet buyer does not know if you are a large corporation or a housewife working out of a closet in flannel pajamas. What you offer and how it is presented to a buyer IS what makes you successful on the Internet. The buyers perceived impression of your company can ONLY be viewed as professional when you have your Own Domain.

You may be well known in your own country but your overseas customer has no way of knowing how true your claims are. The only touchstone he/she has is what you offer by way of web-site, e-mail, offer document etc. You must make sure that they are there and are truly professional looking.

Professional Looking Communication. With your own domain name and web-site - you can set-up mailboxes that are unique and meaningful. Moreover - e-mails sent from these mailboxes will quickly lead your customer to your web-site resulting in enhancement of your business image. For example, if your domain name is indianart.com - you may set up e-mails like sales@indianart.com, mail@indianart.com, info@indianart.com etc. for specific functional purposes. These give a far more professional look than a free e-mail like indian_art_12456@hotmail.com