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Customer Acquisition
Find Customers
Attract Customers
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How to Attract Customers ?

Expecting customers to find you all on their own is somewhat far fetched. There may be few adventurous ones who can make their way. However, for others you have to make the job of finding pretty easy. Organizations do that through advertisement, promotion, exhibitions etc.
   
To make the job of finding your products and company easier - you need to place lots of billboards, global footprints, path indicators etc. at places frequented by your customers. In on-line world - its done through banner advertisements at popular sites, listing in b2b portals, employing SEOs, using search engine marketing etc.
   
Some of the channels for attracting customers are:
  • Web Site is your identity in the World Wide Web, 24x7 office that never sleeps. Business through Internet is an up-hill task without web-site. Its hard for buyers to trust an anonymous e-mail where significant amount of money involved. You must leave a mark for your customers to check your background and satisfy themselves as trust is the bedrock of any business relationship. Web-site is the first step in establishing your identity in the web.


  • B2B Portals Having a web-site is good to satisfy your customer about your identity but not good enough to attract new ones. You must make your web-site well-known by registering it in B2B Portals.


  • Search Engine is perhaps the most useful channel for bringing new customers to your web-site. Your web-site should be well promoted in search engines so that customers can find you easily.


  • On-Line Catalog hosted at b2b Portals is very useful as large number of potential customers visit such portals daily


  • Banner Advertisement at portals frequented by your customers is an easy, though costly, way of attracting customers.


  • Search Engine Marketing (SEM) popularized by Google - this is a great way of targeting customers with pin-pointed accuracy.


  • Buy/Sell/Biz Messages in B2B portals is another useful way of attracting quality customers
   
 
 
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